Wednesday, 13 May 2015

Magazines are meant to sell...

If you are reading this blog, it is for one of the following reasons: 
You have an interest in health and fitness. 
You enjoy reading something written by somebody who is unhinged. 
You are my Mom.

For the purpose of this blog, let's talk health and fitness. 

We stand in the grocery check-out line and peruse the magazines. The scantily clad, tight bodies attracting us from several feet away, while we wait for our time to hand over our money for stuff we probably didn't need. 

The magazines have bold statements that we can't help but notice. 
30 Days to a Flatter Belly.
Lose 10 lbs in 1 week. 
Detox with a 5 day cleanse. 
Blah blah blah. 
We may or may not believe the proclamations and we may or may not buy the magazine. Regardless, the damage is done. The image, the 'topics', they now take up space in our heads. We recall the 10% body fat bikini model when we are getting into our jammies (pjs), and we push away from the dinner table second guessing our meal choices. 

The magazines have been successful. They have planted a seed, and usually this seed is a poisonous one or at the very least, it will take your money. 

Magazines are mostly advertising. It is packaged in such a way that we, the consumers, are not overtly aware. The 'supplements' are disguised as kitchen staples, the workout attire as necessary equipment, and the 'diets' as effective (because we are duped by the before and after pic that has been used in previous editions, for a different 'diet'). 

Don't believe me? Pick up the magazine and flip it over to the back cover. Is it an ad? Now open up the magazine....count how many articles are not selling something (a service, a method, a product, a person...), I would suggest that there are less than half a dozen 'free' articles. This is not 'literature'...this is propaganda. 

Take it for what it is: 'entertainment' at best.  There may be some new exercise pics that are of some value to you, or a recipe...but I would suggest you save your money if you are looking for health and fitness tips/tricks/information. We live in a brilliant age where info (Free) is available at our finger tips by a mere click of a button. Be suspicious of 'health/fitness' magazines that are housed between chocolate bars, packages of gum and calling cards. 

As always, stay happy & healthy
www.jomoma.ca


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